Who's Watching Now?

I am a big fan of Google. Their search engine, in my opinion, changed the face of the internet, making it easier to assess its vast resources of information. Even better, when it does its "googly thing" (as I call it), it works and works well. Their desktop search is tops. Not to mention Google maps, Google Earth, Google News, Gmail, Blogger, Picasa (both the photo program and web version).

Then I had to come across this: Is Google Evil?

Adam L. Penenberg writes about the reach of Google in Mother Jones, noting:

Internet privacy? Google already knows more about you than the National Security Agency ever will. And don’t assume for a minute it can keep a secret. YouTube fans--and everybody else--beware.

So the question is . . . whether Google, with its insatiable thirst for your personal data, has become the greatest threat to privacy ever known, a vast informational honey pot that attracts hackers, crackers, online thieves, and—perhaps most worrisome of all—a government intent on finding convenient ways to spy on its own citizenry.

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Every search engine gathers information about its users—primarily by sending us “cookies,” or text files that track our online movements. Most cookies expire within a few months or years. Google’s, though, don’t expire until 2038. Until then, when you use the company’s search engine or visit any of myriad affiliated sites, it will record what you search for and when, which links you click on, which ads you access. Google’s cookies can’t identify you by name, but they log your computer’s IP address; by way of metaphor, Google doesn’t have your driver’s license number, but it knows the license plate number of the car you are driving. And search queries are windows into our souls, as 658,000 aol users learned when their search profiles were mistakenly posted on the Internet: Would user 1997374 have searched for information on better erections or cunnilingus if he’d known that aol was recording every keystroke? Would user 22155378 have keyed in “marijuana detox” over and over knowing someone could play it all back for the world to see? If you’ve ever been seized by a morbid curiosity after a night of hard drinking, a search engine knows—and chances are it’s Google, which owns roughly half of the entire search market and processes more than 3 billion queries a month.

And Google knows far more than that. If you are a Gmail user, Google stashes copies of every email you send and receive. If you use any of its other products—Google Maps, Froogle, Google Book Search, Google Earth, Google Scholar, Talk, Images, Video, and News—it will keep track of which directions you seek, which products you shop for, which phrases you research in a book, which satellite photos and news stories you view, and on and on. Served up à la carte, this is probably no big deal. Many websites stow snippets of your data. The problem is that there’s nothing to prevent Google from combining all of this information to create detailed dossiers on its customers, something the company admits is possible in principle.

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[Speaking with] Nicole Wong, Google’s associate corporate counsel. I asked her if the company had ever been subpoenaed for user records, and whether it had complied. She said yes, but wouldn’t comment on how many times. Google’s website says that as a matter of policy the company does “not publicly discuss the nature, number or specifics of law enforcement requests.”

So can you trust Google only as far as you can trust the Bush administration? “I don’t know,” Wong replied. “I’ve never been asked that question before.”

Now, at some level, I'm sure I understood this (or would have, if I have given it much thought). But did he have to spell it out in vivid detail?

(Via Bling)

Tags: News, Google